Solving SEO FAQs

 If you have come this far, perhaps it is because you are thinking of hiring a web positioning service for your company or simply because you want to clarify the concepts that revolve around this field of digital marketing.

So let's get to the point! Here are some of the most frequently asked questions.

What is SEO?

Obviously, this should be the first question, and it is still a term that is quite vague. The SEO or Search Engine Optimization refers to techniques used for a website to get more visibility in search engines like Google, which is best known by everyone, although there are others like Bing or Yahoo! which are more popular in other countries.

And as a curiosity, there is another search engine called Ecosia , which plants trees for each search that is carried out, isn't it great?

WHY DO I NEED TO OPTIMIZE THE SEO OF MY WEBSITE?

In fact, everyone would need to work on web positioning. The Internet is a constantly changing and evolving scenario and if we don't “try” to keep up and keep up to date, we will fall behind and lose visibility and traffic.

The reasons why you should bet on SEO are many. It may be that your e-commerce does not sell everything that is expected and is due to the organization of the categories and products or the experience that the user has with the purchase process, and this is a direct consequence of not having properly worked an SEO Onpage . 

You may find that your competition is gaining ground and you do not want to be left behind, you see that you appear in very high positions in Google searches, that people do not find you the first time or that the content you work on the blog is not enough .

At SEOLondon digital as a Seo agency in London, we carry out audits to determine the current status of your SEO Onpage and make a forecast that includes specific strategies to better optimize your site. Are you interested?

I WANT IMMEDIATE RESULTS. ¿ M AND IS GOING TO GIVE THE SEO?

No. The results of the SEO Onpage and Offpage tasks are not seen for a while. Search engines take some time to analyze the changes made to the web to optimize it, index them and show the results in better positions.

It is a process that can take weeks or even months, but that should not throw you back. The important thing is to create a website more adapted to the Relevance and Authority requirements , demanded by search engines, because there is no other way to climb the listings.

If you want to obtain fast results, it is better than values ​​to allocate a part of your budget to invest in Google Ads or in ads on Facebook or Instagram to provide you with that extra web traffic.

HOW DO I KNOW WHICH ARE THE BEST KEYWORDS?

Every website has specific keywords that will help attract users. Working both internally and externally with the help of link building you will be able to position your business on the Internet.

It is important to define them correctly and assess what is the best strategy to promote them.

HOW MANY KEYWORDS ARE YOU GOING TO POSITION ME?

The keywords may vary over time, and although there will be certain fixed words, depending on the ups or downs you receive in a given month, some will be worked more than others. We never know what the situation of a keyword will be the following month, since as we have already advanced, the Internet is changing and the competition does not make it easy.

DO I HAVE TO CHANGE MY ENTIRE WEBSITE?

That will depend on your structure and organization of titles. There are cases in which only a couple of changes are necessary and others in which, for example, due to the slow loading of the page, it is even necessary to change the server to one with more capacity so that the site loads in a optimal. This can be easily known with an SEO audit of your website.

WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM?

We end this round of questions with one of the most asked over the years. The difference between one term and the other is that SEO works the organic results of search engines, without monetary investment, for free and with the help of the Google algorithm.

For its part, the SEM focuses on pay-per-click campaigns. We can create a campaign in Google Ads so that our website is advertised with certain keywords and the expense will depend on the clicks that this link receives.

These results will appear at the top or side of a certain search and are perfectly distinguished from the rest of the organic results because it is indicated that it is "Ad".

Combining both techniques offers us a greater probability of success and it would be a mistake to think of two techniques isolated from each other, because if we work one and neglect the other, we will be wasting efforts.